Various scholars have empirically investigated customer beliefs regarding satisfaction,
loyalty and trust in the context of B2C e-commerce in several countries. However, the …

Abstract Guided by Nickel's (2009) model of risk assessment and the literature on facial
trustworthiness, this study investigates how the stake of a transaction interacts with …

Today, social media have become a major trend, and consumers are engaging more and
more in the social media platforms used by hotels. This does not mean that they book a hotel …

As the amount of information online continues to grow, a correspondingly important
opportunity is for individuals to reuse knowledge which has been summarized by others …

We develop an overarching model to explain the adoption of business-to-business e-
commerce using five business factors: external environment, organizational context …

Economic sustainability for firms of all sizes and sectors is likely to depend on some type of
online commercial activity. While technical barriers to e-commerce are not high, adaptability …

Nowadays, consumer trust is identified as one of the most important factors in electronic
commerce (e-commerce) growth. This has led much research to investigate the role of trust …

Purchasing through virtual market is different from the process that takes place in the
traditional market. In this market, things are less tangible and more threatening. Therefore …

Online purchase, in the clothing industry of Pakistan, is currently extremely high. There are
various factors that affect the brand trust of online consumers. This research is aimed to find …

Gathering information online prior to offline purchase became the common way of using
Internet within student population. On the other hand, there are more and more Internet …