Purpose To investigate the determinants of Muslim Millennials' purchasing behavior of Halal
food in a Muslim-majority country under the reflective and reflexive systems …

Recognizing that animal food product consumption is the main driver of climate change, it is
necessary to promote current and future consumer dietary transitioning towards plant-based …

This study investigated the relationship between entrepreneurial education and big-five
personality traits with entrepreneurial intention. Besides, it assessed how the attitude toward …

Purpose Halal cosmetic products are considered as innovation and revolution in the
cosmetic industry as they offer high-quality products that follow the halal compliance and …

Purpose This study aims to investigate the influence of religiosity (intrinsic and extrinsic) and
halal literacy on the intention of Muslim consumers to purchase halal branded food products …

Purpose Entrepreneurship is a vital source of job creation and a key driver in promoting
economic growth. The Malaysian government encourages higher educational institutions …

Purpose This paper aims to investigate the relationships between key mediators, namely,
Muslim-friendly context and the intention of tourists to revisit edu-tourism destinations in …

The purpose of this paper is to find out a relationship between attitude towards organic food,
subjective norms and buying intention of organic food. This study explores the impact of …

Dalam dunia pemasaran terdapat teori mengenai perilaku konsumen dalam memilih dan
mengkonsumsi suatu produk, yakni Theory of Planned Behaviour (TPB). TPB …

Research on the consumption behavior toward halal products is interesting to study, not only
because most of the population in Indonesia is Muslim but also because several previous …