Understanding influencer credibility and online advertising and explaining its implications is
the basis for analyzing customer purchase behavior. Novelties in digital marketing are …

This study presents an empirical investigation as to the key determinants of purchase
intention towards clothing on Instagram. A conceptual model has been created, based upon …

Objective: This study investigates the relationship between personalization and customer
experience, with emotion and cognitive as the components through which the result repeats …

Abstract MGIBA, Freddy M. and CHILIYA, Norman. Online reputation, virtual experience and
tourists' revisit intentions. The case of Vilakazi street tourism corridor in Soweto. S. Afr. j …

The Covid-19 pandemic has stopped human mobility, and this has affected the economic
sector in almost all countries. One strategy that can be done to survive during the pandemic …

This study investigates the psychological process by which Image Value and Functional
Value influence the Brand Attitude, Brand Attachment, Purchase intentions and word of …

The primary object of this study is to investigate the direct effect of emotional branding on the
consumer's purchase intent. Specifically, this study investigates the impact of brand loyalty …

This study empirically explores factors affecting consumers' purchase intentions toward
foreign products, and their impact magnitudes in six major cities of Vietnam (including Ha …

The study aimed to examine the impact of social media marketing on brand awareness and
purchase intention for Vietnamese domestic fashion brands. Quantitative research was …