Many types of studies examine the influence of selected variables on the conditional
expectation of a proportion or vector of proportions, for example, market shares, rock …

Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and
up-to-date presentation of the ratings industry and analysis processes. It serves as a …

This study compares two user acceptance theories: the motivational model (MM), and the
uses and gratifications (U&G) theory. While MM arises from the field of information systems …

This study draws on the uses and gratifications framework to examine expanded use of a
hybrid medium—the mobile phone—for mass communications and entertainment. Results of …

Results from a random sample of 576 college students show that relaxation, entertainment
and fashion are instrumental motives for ICQ (I seek you') use while inclusion, affection …

In the early 20th century, a new and distinctive concept of the audience rose to prominence.
The audience was seen as a mass--a large collection of people mostly unknown to one …

This study focused on the gratifications of some of the newer television technologies.
Specifically we expected that cable television, videocassette recorders, and remote control …

As the personal computer's capability to function as an interactive multimedia entertainment
and information provider increases, the implications of its future development on the print …

The present study profiles Internet adopters in terms of social locators, media use habits,
and their orientation toward adopting new technologies. Findings, in terms of demographics …

This study combines the technology acceptance model (TAM) and uses and gratifications
theory (U&G) to create an integrated model that predicts usage and satisfaction with Web …