Several streams of literature increasingly consider flexibility at all levels and functions of the
manufacturing and supply chain. This paper reviews flexibility studies in operations …

The formal control from customers through contracts and monitoring requires companies to
implement green supply chain management (GSCM) practices. The informal control of …

Purpose The purpose of this paper is to find prior research work on brand co-creation and
the role of different stakeholders in brand co-creation and to come up with a conceptual …

This research focuses on supplier-buyer relationships in a distribution channel. It uses a
contingency theory to claim that, under different environmental conditions, logistics flexibility …

Extant literature in marketing capability with an inside-out perspective stresses existing
internal resources as the basis for developing marketing capability. This study, taking an …

Purpose Coronavirus disease 2019 (COVID-19) has had a tremendous negative effect on
the economies around the world by infusing uncertainty into supply chains. In this paper, the …

Purpose As an effective mode to help small and medium enterprises (SMEs) raise working
capital, supply chain finance has recently gained extensive attention. The purpose of this …

Preliminary insights in the marketing literature indicate that flexibility is important in
marketing and sales processes and interaction. However, to date, marketing and sales …

This article investigates the impact of abusive supervision in causing the loss of
psychological safety, which in turn impacts knowledge-sharing among project team …

Mitigating channel members' opportunism is critical for supplier firms to maintain superior
channel relationships and sustain relationship performance. Research in marketing …