International marketing research has shown vivid interest in consumers' positive dispositions
toward foreign countries and globalization. Motivated by the aim to segment international …

Conventional intercalation cathodes for lithium batteries store charge in redox reactions
associated with the transition metal cations, eg, Mn3+/4+ in LiMn2O4, and this limits the …

A better understanding of the factors that influence eating behaviour is of importance as our
food choices are associated with the risk of developing chronic diseases such as obesity …

It has been 15 years since the first edition of this book. Since then, increased research
results have become available to support the understanding of culture's influence on …

The increase in disposable income and the luxury aspirations of the middle-class have led
to the introduction of a new genre of luxury, known as masstige luxury. The extant research …

Purpose The purpose of this study is to examine the role and influence of online reviewers'
cultural traits and perceived experience on online review ratings of Russian hotels by taking …

Evidence for the presence of the global consumer culture (GCC) is substantial. The present
paper contributes to this body of research by providing a longitudinal perspective …

Purpose The purpose of this paper is to propose a conceptual framework that highlights the
reinforcing nature of global consumer culture (GCC). In doing so, this paper highlights a …

Consumer ethnocentrism has been studied extensively in international marketing in the
context of one's country of residence. This paper investigates for the first time the notion of …

There has been a substantial rise in the number of Chinese tourists, with the Chinese
millennials being important influencers. Yet very little is known about their tourism behavior …