From birth to adulthood, we often align our behaviors, attitudes, and opinions with a majority,
a phenomenon known as social conformity. A seminal framework has proposed that …

Social alignment is supported by the brain's reward system (ventral striatum), presumably
because attaining synchrony generates feelings of connectedness. However, this may hold …

Introduction Aim of the present study was to assess personality and psychopathological
characteristics in patients with functional movement disorders (FMDs) compared to patients …

In response to social concerns about young drug users, this study aimed to qualitatively
explore the types of drug treatment conformity behaviors and the processes of behavior …

Individuals inherently seek social consensus when making decisions or judgments.
Previous studies have consistently indicated that dissenting group opinions are perceived …

During festive holidays with consecutive days off, shopping malls experience peak periods
with crowds, characterized by a bustling shopping atmosphere. This study explored how …

This paper reports the direct and spillover effects of a norm-based informational campaign
on residential water usage. I follow a two-stage randomized saturation design to produce …

Humans make many decisions in everyday life, some of which require careful use of
evidence. Because emotional and heuristic mental processes dominate human cognition, it …

This study examines consumer adoption of the electronic Chinese yuan (e-CNY) using the
technology acceptance model (TAM) and emotional design principles. The findings suggest …

Mainstream fake news research has previously mostly focused on authenticity but often
overlooked the individual psychological needs and actual social issues behind fake news …