In this paper I describe how a narrative approach to science communication may help
audiences to more fully understand how science is relevant to their own lives and behaviors …

Peer-reviewed publications focusing on climate change are growing exponentially with the
consequence that the uptake and influence of individual papers varies greatly. Here, we …

Prior research has produced seemingly conflicting indications of whether or not audience
members who are transported into a narrative leave themselves and the real world behind …

Interest in narrative persuasion has grown markedly since the turn of the 21st century, yet
the concept of narrative at the center of this scholarly work remains a diffusely bounded …

This paper's purpose is to analyze how persuasion mechanisms are applied in current
advergames. The study's rationale is that brand position and integration, the autonomy of the …

The corporate profile translations of multinational corporations (MNCs) in emerging
economies such as China possess rich information for narrative analysis. Nevertheless, how …

Reading scientific papers is a necessary part of the research enterprise, but poor writing
impedes the flow of information from authors to their audiences. We argue that a return to …

Presented in these pages is a collection of chapters, each focused on a unique aspect of
strategic communication, written by new scholars who are on a journey of discovery as they …

Metacognitive ability is enormously important for improving students' learning performance.
However, overconfidence bias may hinder students' metacognition abilities. Therefore, in …

Recent work on self-affirmation, or buffering against self-threats by affirming a separate
domain of the self, has investigated the use of manipulations via narrative messages to …