Purpose The purpose of this study is to analyse user-generated content and firm-generated
content on perceived quality and brand trust, and eventually how it impacted brand loyalty …

This study aims to analyze the role of consumer satisfaction in mediating the effect of brand
image on repurchase intention of Kopi Kulo customers in Denpasar, Bali, Indonesia with a …

This study aims to investigate the impact of experiential marketing and e-service quality on
repurchase intention through e-satisfaction. Information assortment was directed utilizing …

The development and advancement of internet technology have been largely viewed as a
very lucrative business opportunity by some. Hijab fashion products are one of the …

This study investigates the relationship between customer participation, positive electronic
word-of-mouth intention (peWOMi), online brand community (OBC) trust, and repurchase …

This study explores the antecedents and consequences of environmental, social and
governance (ESG) execution in the case of Starbucks. Eco-friendliness, quarantining, food …

Technological advances, especially during the Pademi19 era, demand the use of
technology in all fields. The company is engaged in online retailing because consumers …

Buku ini ditujukan untuk para mahasiswa maupun para pengelola bisnis khususnya pelaku
bisnis yang bergerak di sektor kedai kopi. Bagi mahasiswa buku ini diharapkan dapat …

Abstract The study entitled “The Influence of Digital Marketing, Promotion, and Service
Quality on Customer Repurchase Intention at Hub22 Lounge & Bistro Surabaya” has four …

As an intervention for Halodoc application users, this study aims to determine the impact of
telemedicine application product e-service quality and brand trust on customer satisfaction …