A brand's country-of-origin can influence the brand's perceived positioning by reducing
perceived risks, acting as a guarantee and enhancer for the positioning strategy. Thus it can …

Purpose Country image (CI) has been one of the most studied topics in international
business, marketing, and consumer behaviour of the past five decades. Nevertheless, there …

In the last decades, numerous food scandals have attracted policy makers' interest and
subsequently induced retailers to actively improve food safety. Blockchain technology allows …

Today the economic growth in many parts of the world has increased, especially in
developing country, such Indonesia country. With increased economic growth, income and …

COVID-19 pandemic negatively affected the restaurant industry and reopening provides
restaurants an opportunity to survive this crisis. This study examined the interplay of …

Purpose–In a constantly changing and increasingly globalised world, religions still play a
significant role in influencing social and consumer behavior. The purpose of this paper is to …

Purpose–The aim of this paper is to conceptualise the influences of extreme negative
emotional response towards luxury brands as expressed in brand hate …

Purpose This study aims to investigate consumer ethnocentrism and determine its impact on
actual purchasing behavior in relation to six product categories. It also examines the role of …

The quality of restaurants and local food is vital in attracting tourists and increasing visitor
satisfaction (Hussain et al., 2017; Tiganis et al., 2023; Toudert & Bringas-Rábago, 2021) …

Purpose–The main purpose of this research is to empirically test how animosity, religiosity,
and ethnocentrism interact to affect judgment about US products and purchase action of …