The Covid‐19 pandemic transformed the global entrepreneurship arena. The healthcare
sector also transitioned from the traditional in‐person patient‐physician interaction to the …

As the volatility of exchange rates significantly influences international trade, understanding
their complex interplay is paramount. In the face of a burgeoning body of knowledge that …

Abstract Shelby D. Hunt (1939–2022) is widely known as one of the foremost authorities on
marketing. To commemorate Professor Hunt's contributions, this article offers a bibliometric …

Despite the risk of negative consequences from bad publicity, many brands continue to
engage in unethical marketing. With unethical marketing being widely reported in the media …

The dialectic between micro and macro theoretical perspectives remains a cornerstone in
the study of business and social science. As globalization intensifies, these perspectives …

Few studies have focused on de‐internationalization. In this study, partial and full de‐
internationalization are considered as export responses in the context of firms in a highly …

International trade and investment have always been an epicenter of research, and with the
onset of the COVID‐19 pandemic, a surge in the publication of review articles focusing on …

Employing the sensemaking perspective, this paper aims to study the relationship between
social innovation and resilience. The study highlights how sensemaking of social innovation …

The existing literature on withdrawal from foreign markets leaves several questions
unanswered. We propose alignment between cohesive learning from failure and the intrinsic …

This paper aims to provide practical pointers to scholars, students, and practitioners about
applying Porter's Five Forces analysis, a longstanding, comprehensive, and practical …