Purpose Taking into account the resource-based view and the dynamic capabilities theory,
the main aim of this research is to analyse how the intensification of the internationalisation …

This study was conducted to analyze the mediating effect of product innovation in the
relationship between dynamic marketing capabilities (DMC) on company performance. The …

Introduction: This quantitative study investigates the dynamic marketing capabilities of small
and medium enterprises (SMEs) in Lao PDR, using the resource-based view theory (RBV) …

This study intends to examine the function of market performance as a mediator between
international marketing, dynamic capacities, and sustained competitive advantage. This …

Les recherches antérieures ont montré que le management de la qualité (MQ) et
l'orientation marché (OM) se complémentent pour produire un effet synergique sur la …

ГАГАУЗ Валерий.” Эволюция и тенденции маркетинга в условиях консолидации
цифровойэкономики”. Докторская диссертация. Специальность: 521.04 Маркетинг и …

The article presents the results of a study on the implementation of digital marketing in
Moldovan enterprises. Based on a sociological study conducted by the author in May-June …

The article presents the results of a study on the implementation of digital marketing in
Moldovan enterprises. Based on a sociological study conducted by the author in May-June …

El propósito de este trabajo consistió analizar la innovación de marketing en las empresas
manufactureras del sector lácteo en la Costa Caribe Colombiana desde el enfoque de …

Younès El Manzani L’effet de la synergie entre management de la qualité et orientation
marché sur l’innovation produit de Page 1 Younès El Manzani L’effet de la synergie entre …