The worldwide increased consumption of goods and services squeezes natural resources,
thus causing severe damage to the environment. In the backdrop of the growing affirmative …

Environmental deterioration brought about by consumers' non-feasible utilization pattern is
putting a pressure on the environment and is obstructing sustainable development. To …

Orienting consumers toward organic eco-friendly beauty products is a societal challenge
that resonates with growing environmental concerns following COP 21, when entrepreneurs …

Before consequences of climate change continue to intensify and increasingly affect the
entire planet, immediate action must be taken. For instance, adopt the pro-environmental …

Purpose The purpose of this paper is to investigate the relationships between environmental
consciousness (ECO), green purchase attitude (GPA), green purchase intention (GPI) …

The unsustainable operations of producers account for significant carbon emission and
subsequent adverse impacts on nature. This study aims to identify the factors that influence …

Green consumerism has increasingly received attention since the increased level of
consumer awareness towards green products. Therefore, the aim of this paper had been to …

This study aims to explore whether consumers' attention to companies' green marketing
communication influences their green purchase behaviour. It also analyses the importance …

Consumer segmentation is an important tool for dealing with the often strongly differing
consumer preferences in many markets for fast‐moving consumer goods. Therefore, this …

Contributing to the research on sustainable consumption, we propose a conceptual
framework for examining the antecedents of two forms of sustainable consumption behavior …