Blockchain technology in the food industry: A review of potentials, challenges and future research directions

A Rejeb, JG Keogh, S Zailani, H Treiblmaier, K Rejeb - Logistics, 2020 - mdpi.com
Blockchain technology has emerged as a promising technology with far-reaching
implications for the food industry. The combination of immutability, enhanced visibility …

Blockchain technologies in logistics and supply chain management: a bibliometric review

A Rejeb, K Rejeb, S Simske, H Treiblmaier - Logistics, 2021 - mdpi.com
The emergence of blockchain technology has sparked significant attention from the supply
chain management (SCM) and logistics communities. In this paper, we present the results …

[HTML][HTML] Linking the potentials of extended digital marketing impact and start-up growth: Developing a macro-dynamic framework of start-up growth drivers supported …

B Rizvanović, A Zutshi, A Grilo, T Nodehi - Technological Forecasting and …, 2023 - Elsevier
The contemporary market positions digital marketing as a powerful mediator between
efficient digital interaction, data interpretation opportunities, and business growth, while …

Blockchain meets marketing: Opportunities, threats, and avenues for future research

R Peres, M Schreier, DA Schweidel… - International Journal of …, 2023 - Elsevier
Blockchain technology is having an increasingly profound impact on the business
landscape. Blockchain—a means for storing information and transactions in secure …

Trust in blockchain-enabled exchanges: Future directions in blockchain marketing

TM Tan, S Saraniemi - Journal of the Academy of marketing Science, 2023 - Springer
Prior research typically positions blockchain technology as enabling a trustless exchange
environment without specifically investigating how blockchain technology provides trust and …

[HTML][HTML] The impact of blockchain on e-commerce: a framework for salient research topics

H Treiblmaier, C Sillaber - Electronic Commerce Research and …, 2021 - Elsevier
Blockchain-based technologies are predicted as major disruptors for numerous business
applications and processes, which bears huge implications for e-commerce. Given the …

Ethical marketing in the blockchain-based sharing economy: Theoretical integration and guiding insights

TM Tan, J Salo - Journal of Business Ethics, 2023 - Springer
Since the introduction of Ethereum in 2015, blockchain technology (BT) has been evolving,
and BT has been associated with the concept of the sharing economy by business …

[HTML][HTML] Is it time for marketing to reappraise B2C relationship management? The emergence of a new loyalty paradigm through blockchain technology

H Treiblmaier, E Petrozhitskaya - Journal of Business Research, 2023 - Elsevier
Blockchain technology is predicted to become a powerful driver of marketing transformation.
At present, most envisioned use cases are in an early stage with an uncertain industrial …

[HTML][HTML] Applications of Blockchain Technology in marketing—A systematic review of marketing technology companies

V Stallone, M Wetzels, M Klaas - Blockchain: Research and Applications, 2021 - Elsevier
Given the emerging nature of integrating Blockchain Technology (BCT) into several
business fields concerning the interaction between companies and their customers, this …

Blockchain technology in the smart city: A bibliometric review

A Rejeb, K Rejeb, SJ Simske, JG Keogh - Quality & quantity, 2021 - Springer
Blockchain can function as a foundational technology with numerous applications in smart
cities. The objective of this paper is twofold. First, it provides a detailed overview of the extant …