Marketing analytics acceptance: using the UTAUT, perceived trust, personal innovativeness in information technology and user attitude
Purpose The use of innovative technologies by firm employees is a key factor in ensuring
the competitiveness of firms. However, researchers and practitioners have been concerned …
the competitiveness of firms. However, researchers and practitioners have been concerned …
Big data analytics in the procurement process: organizational alignment and the behavior of procurement professionals in bhutanese procuring agencies
P Wangchuk, F Jie, K Wangdi - Journal of Data, Information and …, 2024 - Springer
The study focuses on organizational alignment and procurement officials' behaviour in big
data programs across Bhutanese procuring agencies. Despite a digitalized procurement …
data programs across Bhutanese procuring agencies. Despite a digitalized procurement …
Bridging Big Data Analytics Capability and Competitive Advantage in China's Agribusiness: The Mediator of Absorptive Capacity
P Zhang, R Thurasamy - Systems, 2024 - mdpi.com
This research examines the relationship between big data analytics capability (BDAC) and
competitive advantage (CA) in China's agribusiness sector, with a specific focus on the …
competitive advantage (CA) in China's agribusiness sector, with a specific focus on the …