Consumer behavior in sustainable fashion: A systematic literature review and future research agenda
During the last decade, sustainable fashion has attracted increasing attention from
policymakers, firms, and consumers. This interest is also reflected in consumer behavior …
policymakers, firms, and consumers. This interest is also reflected in consumer behavior …
Can fashion be circular? A literature review on circular economy barriers, drivers, and practices in the fashion industry's productive chain
Circular economy (CE) principles have gained prominence in the fashion industry since it is
a highly polluting industry and requires sustainable changes. Even though there are several …
a highly polluting industry and requires sustainable changes. Even though there are several …
How fashion influencers contribute to consumers' purchase intention
Y Chetioui, H Benlafqih, H Lebdaoui - Journal of Fashion Marketing …, 2020 - emerald.com
Purpose This study examines the impact of attitudes toward fashion influencers (FIs) on
brand attitude and consumer purchase intention. It also aims to identify factors affecting …
brand attitude and consumer purchase intention. It also aims to identify factors affecting …
Brand trust and brand loyalty in mall shoppers
S Atulkar - Marketing Intelligence & Planning, 2020 - emerald.com
Purpose In today's competitive business environment the success of an organisation
depends on its ability to create brand trust and loyalty in the customers. Therefore, the …
depends on its ability to create brand trust and loyalty in the customers. Therefore, the …
Marketing sustainable fashion: trends and future directions
S Ray, L Nayak - Sustainability, 2023 - mdpi.com
The fashion industry is one of the largest contributors to greenhouse gas emissions and
climate change. Sustainable fashion (SF) aims to address this issue by designing, creating …
climate change. Sustainable fashion (SF) aims to address this issue by designing, creating …
The role of benefits and transparency in shaping consumers' green perceived value, self-brand connection and brand loyalty
Building on the literature on green consumption, this study investigates consumers'
perceptions of a brand's green benefits (utilitarian environmental and warm glow) and green …
perceptions of a brand's green benefits (utilitarian environmental and warm glow) and green …
Exploring the level of sustainability awareness among consumers within the fast-fashion clothing industry: a dual business and consumer perspective
M Papadopoulou, I Papasolomou… - … Review: An International …, 2022 - emerald.com
Purpose Adding to competitive dynamics and sustainability literature, this paper aims to
examine the implementation of environmental protection and sustainability initiatives within …
examine the implementation of environmental protection and sustainability initiatives within …
Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market
Purpose Over recent years, brand semiotics have been gaining the marketing practitioners'
attention for designing their brand strategy. Hence, to address this gap, the current study …
attention for designing their brand strategy. Hence, to address this gap, the current study …
What motivates the purchasing of green apparel products? A systematic review and future research agenda
The contemporary business landscape is witnessing an ever‐increasing concern for
environmental sustainability, which has also surfaced in the apparel industry through the …
environmental sustainability, which has also surfaced in the apparel industry through the …
The mediating role of customer trust on the relationships of celebrity endorsement and e-WOM to Instagram Purchase intention
This study aims to reanalyze and reconfirm the relationships of celebrity endorsements and
E-WOM on consumer purchasing intentions and examine the indirect influence of celebrity …
E-WOM on consumer purchasing intentions and examine the indirect influence of celebrity …