Background: As social media platforms have become significant sources of information
during the pandemic, a significant volume of both factual and inaccurate information related …

Purpose Although previous studies have examined the influence of celebrity involvement in
behavioural intentions, the role of celebrity dimensions such as attraction, self-expression …

Hashtags have been an integral element of social media platforms over the years and are
widely used by users to promote, organize and connect users. Despite the intensive use of …

This chapter examines the intricacies between celebrity, digital fanship, and fandom and the
growing phenomenon of deepfakes. In a world that is deeply connected by an ever …

COVID-19 data reveal that the pandemic caused chaos for all, but the Black community
repeatedly saw elevated rates of infection and high mortality rates. After COVID-19 vaccines …

Online social networks allow for information to rapidly propagate throughout the world, and
opinions expressed on such platforms can influence people's decisions. During the COVID …

هدف: به‌تازگی بازاریابان و صاحبان برندهای لوکس، توجه خود را به رسانه‌های اجتماعی مبتنی بر
مشتری و نیز رفتارهای مشتری با برندهای‌های خود معطوف کرده‌اند. اینستاگرام به‌عنوان یکی از …‎

As a host and also speeker, Selena Gomez gave a speech about “Trust Yourself” became a
main point at the annual charity event" WE DAY" in California, is the research object for this …

Online social networks rapidly propagate information and opinions expressed on such
platforms can influence others' decisions. These platforms were widely used during the …

'Beauty is in the eye of the beholder'. Although it sounds true, most often some beauty
patterns or preferences can be innate or intuitive [1]. When it comes to the ideal lips, how …