In this digital era, the internet, and Social Media (SM) has had a radical impact on the
shopping behavior of “costumers” The SM provides a platform where “costumers” are …

The purpose of this research is to study the factors that influence trust and purchase
intention on Islamic Bank Products in Medan City and produce models for measuring trust …

Augmented reality smart glasses (ARSGs) promise to enhance consumer experiences and
decision-making when deployed as in-store retail technologies. However, research to date …

This research investigated the relationships between the awareness of halal-based products
and services and people's intention to purchase. Also, it explored behavioral attitude as a …

The proliferation of technology in today's world has led consumers to gain insight into
brands via digital communication and shape their purchase intentions accordingly …

The following study first examined how consumers are influenced by social media
advertising and what role vloggers play in influencer marketing. Secondly, the factors …

Modern individuals create social networks to connect. A digital social landscape now exists
within the society that enables interactions while providing convenience and efficiency. A …

This study aims to outline the influence of Environmental Attitude (EA) in Purchase Intention
(PI) and Purchase Behavior (PB). The Theory of Reasoned Action (TRA) was extended by …

Influencer marketing has become a new method of promoting a product or brand. The
marketers believe that implementing influencer marketing appropriately may form a positive …

Digital media marketing and celebrity endorsement have a significant impact on consumer
purchase intent. The digital media marketing tools give marketers a competitive advantage …