The fashion industry is one of the largest contributors to greenhouse gas emissions and
climate change. Sustainable fashion (SF) aims to address this issue by designing, creating …

This study explores if, how and through what channels millennials' sustainability values
translate into action when it comes to fashion garments. By testing a research model on 448 …

Unlike traditional marketing methods, neuromarketing has shown new insights and higher
prediction accuracy. This research uses the bibliometric method to analyze the objectives …

Purpose Promoting sustainable consumption is key to global sustainable development. The
current study aims to explore the impact of environmental risk perception, environmental …

This study explores how cross-channel integration influences consumers' green purchase
intention, specifically through psychological ownership, consumer skepticism, environmental …

Psychological ownership of nature (ie, the feeling that nature is “mine” or “ours”) has been
examined to encourage pro-environmental behaviors. However, a psychometrically …

Increasing technological innovation means level 5 fully autonomous vehicle pods (AVPs)
that do not require a human driver are approaching reality. However, the adoption of AVPs …

The burgeoning growth of a sharing economy model in the form of a rental business has
created a keen interest in understanding various underlying factors that go on to impact …

Purpose This research focuses on the consumption behavior of young consumers by
examining their ecological consciousness and several self-oriented and psychological …

With the rising challenges related to social, economic, and climatic factors, the focus toward
adoption of sustainable products is rising. Increasing focus on sustainable products, has …