Background With online purchases' skyrocketing due to COVID‐19, there has been a big
change in the beauty products consumers' purchase. Aims The purpose of this paper was to …

The impact of the use of influencers in recommending certain products to the audience has
been highlighted in recent literature on social media marketing. However, this literature has …

Social commerce, which combines the transactional side of e-commerce with social
interactions, has grown in popularity throughout the last years. Despite the fact that the issue …

The year 2021 is one of the most significant years for live streaming commerce, since
numerous sectors and businesses have begun to sell their items in the form of live broadcast …

Understanding influencer credibility and online advertising and explaining its implications is
the basis for analyzing customer purchase behavior. Novelties in digital marketing are …

The aim of the current study is to identify potential customers' empathy behavior and their
behavioral reactions based on appraisal and stimulus–organism–response (SOR) theories …

Previous literature has found underlying differences in purchasing behaviors, consumption
habits, and Internet and social media usage between Generation X and Millennials. The …

Purpose The recent advancements in smartphone technology and social media platforms
have increased the popularity of artificial intelligence (AI) color cosmetics. Meanwhile, China …

The purpose of this study is to investigate the influence of environmental Awareness and
attitude on green purchase intention towards green products of Turkish consumers, and the …

This review paper offers a comprehensive exploration of the symbiotic relationship between
sustainable ground transportation and the dynamic realm of e-commerce. It delves into the …