The sales management literature suggests that control-based management systems drive sales effectiveness. However, despite prior research on salesforce management systems …
Sampling procedures and sample size have the potential to improve the accuracy and efficiency of business-to-business (B2B) marketing research, as well as provide added …
H McGrath, L Canning, T O'Toole - Industrial Marketing Management, 2025 - Elsevier
Network capability is central to the entrepreneurial process to access and mobilise resources. This paper conducts an exploratory case-study-based investigation to develop …
I Geiger, D Naacke - Journal of Business & Industrial Marketing, 2023 - emerald.com
Purpose Research on customer-perceived relationship value (CPRV) in business-to- business (B2B) markets has flourished over the past two decades. This paper aims to meta …
R Rodríguez, M Roberts-Lombard… - European Research on …, 2024 - Elsevier
This study tests a framework of business-to-business (B2B) sellers' sales performance motivations in services firms. An exploratory-descriptive research design was used and data …
AN Kluger, M Lehmann, H Aguinis… - Journal of Business & …, 2023 - researchgate.net
The quality of listening in interpersonal contexts was hypothesized to improve variety of work outcomes. However, research of this general hypothesis is dispersed across multiple …
Businesses are increasingly integrating AI to enhance efficiency and remain competitive; it is anticipated that AI will automate up to 50% of jobs by 2033, streamlining activities within …
Disruptive events, such as the COVID-19 pandemic, impact leisure and hospitality businesses by disrupting customer patronage and business operations. Small business …
Today's business environment is very competitive, forcing companies to make additional efforts to develop and keep sustainable advantages. Thus, research aimed at finding ways …