Purpose Sensory experience profoundly impacts consumer cognition and behavior. This
paper aims to illuminate the structure and development of sensory and experiential …

An in-depth understanding of multisensory customer experiences could inform and
transform service experiences across the touchpoints of customer journeys. Sensory …

A proposed design–ambient–social–trialability (DAST) framework for retail atmospherics
broadens conceptualizations to encompass not only the in-store experience but also out-of …

The current research examines consumers' responses to sensory endorsements from virtual
influencers. The authors reveal that consumers perceive virtual and human influencers to …

Sensory stimulation is used by various brands to induce desired behaviours among their
customers. Although its effectiveness is recognised in business contexts, little research has …

Retail atmospherics is becoming an increasingly important strategic tool for stores and
restaurants. Ambient music and background noise are especially important atmospheric …

Managers are using ambient scent as an important strategic element in various service
settings, with food-related scents being especially common. This research examines the …

This study examines how a celebrity endorser's key associations can complement and help
improve a brand's low corresponding associations. By conducting three studies, we find that …

The present research examines how ambient scents affect consumers' spatial perceptions in
retail environments, which in turn influence customers' feelings of power and, thus, product …

Retail atmospherics is emerging as a major competitive tool, and it is especially notable in
the restaurant industry, where lighting is used to create the overall ambience and influence …