Purpose This study aims to examine the direct and indirect relationship between self-
congruity and destination brand loyalty (DBL) based on the conceptual linkages of cognition …

The study extends the current literature by examining self-congruity and its relationship with
possible psychological determinants of travelers' satisfaction and revisit intention. A …

Although historical linguistic landscapes (HLLs) are vital at cultural heritage sites, little is
known about their interactive relations with tourists. This study aims to apply a mixed method …

Several recent destination crises have brought difficult challenges to the world's travel,
hospitality, and tourism activities. We explore how the brand image of a tourist destination is …

Given limited research about the effects of identity-related and self-congruity constructs in
destinations with insecurity issues, this study investigates tourists' travel intentions as …

Purpose The objective of this study was to examine the relationships among festival
personality, satisfaction and loyalty. Also, the study further analyzed the moderation effect of …

The shortcoming of the Technology Acceptance Model (TAM) and its variations have been
highlighted in literature for quite some time. A critical limitation of these models is ignoring …

Underpinned by self-congruity theory, cognitive appraisal theory, and attachment theory, the
current research develops a comprehensive theoretical framework of the key factors …

Purpose The purpose of this study is to examine the influence of involvement, satisfaction
and festival attachment on urban Dragon Boat Festival (DBF) attendees' future intentions …

Given limited research about the effects of identity-related and self-congruity constructs in
destinations with insecurity issues, this study investigates tourists' travel intentions as …