Competitive advantage and entrepreneurial orientation as intervening variables influence...

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Achieving Marketing Performance through Orientation Innovation and Entrepreneurial Orientation

NB Karnowati, S Sudarto, L Suwandari… - Jurnal Manajemen …, 2023 - journal.umy.ac.id
Research aims: The purpose of this study is to examine the connection between innovation
orientation (IO) and entrepreneurial orientation (EO) and its role in mediating marketing …
被引用次数：7 相关文章 所有 2 个版本