D Klimanov, O Tretyak - Journal of Business & Industrial Marketing, 2019 - emerald.com
Purpose The purpose of this paper is to establish a connection between the business model (BM) and B2B marketing research by developing a new approach to the BM analysis and …
M Czinkota, HR Kaufmann, G Basile… - Journal of Business …, 2020 - Elsevier
In 2015, a new kind of company was introduced by law in Italy: the for-Benefit Company (fBComp). Such firms are characterized by a relevant novelty: they are for-profit companies …
The Internet and the digital economy have prompted the creation of new business models (McKinsey and Company 2017). Technologies that can enable new business platforms and …
Purpose The purpose of this paper is to extend the knowledge on business model transformation (BMT) by developing an integrative framework for BMT dilemmas, including …
M Logman - Marketing Intelligence & Planning, 2021 - emerald.com
Purpose This conceptual paper studies how brand and business model architectures interact. Design/methodology/approach Confronting the literature on brand and business …
M Rosińska-Bukowska - International Journal of Management and …, 2020 - sciendo.com
Objective: This study is an attempt to identify crucial assets of intellectual capital (IC) of transnational corporations (TNCs). The author identifies key assets each of the IC layers …
In order to stay competitive, organizations need to regularly revamp and innovate their business model (BM). A key catalyst for innovation—acknowledged by managers as well as …
El-Ansary et al.(AMS Review. https://doi. org/10.1007/s13162-017-0102-y, 2017) provide a 100-year historical review of the concepts and paradigms that have led to an identity crisis in …
S Markovic, K Tollin - Handbook of Sustainability-Driven Business …, 2021 - elgaronline.com
Sustainable development is an increasingly prevalent orientation in business that presupposes an integration of decision levels and processes within firms, as well as …