This research endeavours to elucidate the intricate interconnections among customer
engagement, satisfaction, loyalty, and technology adoption within the specific milieu of the …

Mobile electronic devices' demand is greater than any other electronic device currently. This
study aims to find the mechanism that creates Brand Loyalty through Brand Engagement in …

The purpose of this study was to measure the performance of mobile banking by offering an
integration from the diffusion of innovation and service convenience models among college …

Abstract Service innovation is a critical driver of economic growth and competitiveness in the
Information and Communication Technology (ICT) sector, especially in developing countries …

With the rapid growth of the Internet age, the e-commerce industry is expanding at an
alarming rate. In this highly competitive environment, Shopee Malaysia faces many …

The study's primary objectives are to look at the link between service quality, customer
satisfaction, and customer loyalty in ATM services provided by private commercial banks in …