Digital marketing strategies and the impact on customer experience: A systematic review
The aim of this study is to explore the contemporary digital marketing strategies and tools
and the role played by these in various marketing activities or areas. The study also explores …
and the role played by these in various marketing activities or areas. The study also explores …
A research paper on digital marketing communication and consumer buying decision process: An empirical study in the Indian passenger car market
The effect of digital marketing communication on product categories like books, music,
fashion accessories, clothing, banking and online gaming etc. has been well researched by …
fashion accessories, clothing, banking and online gaming etc. has been well researched by …
[PDF][PDF] The impact of social media on tourism
The tourism system mainly relies on information and communication technologies for
promotional activities, sales and when developing management relationships with …
promotional activities, sales and when developing management relationships with …
[HTML][HTML] Digital marketing communication and consumer buying decision process in pandemic standpoint (Covid-19): an empirical study of Bangladeshi customers' in …
M Akter, N Sultana - Open Journal of Business and Management, 2020 - scirp.org
The impact of digital buying during COVID-19 situation in Bangladesh creates a vast number
of customers since staying at home availing products specially in aspects of branded …
of customers since staying at home availing products specially in aspects of branded …
[PDF][PDF] An Empirical Study to Enquire the Effectiveness of Digital Marketing in the Challenging Age with Reference to Indian Economy.
Everyday marketers are facing challenges and getting many new opportunities within this
digital age. Marketers are basically making use of electronic media to promote all the goods …
digital age. Marketers are basically making use of electronic media to promote all the goods …
The future role of social media in international crisis communication
C Valentini, D Kruckeberg - The handbook of international crisis …, 2016 - Wiley Online Library
Social media are conversational platforms in which people meet to share opinions, ideas,
and experiences that they gauge relevant for their social network. Social media have …
and experiences that they gauge relevant for their social network. Social media have …
[PDF][PDF] Improving customer satisfaction through digital marketing in the Nigerian deposit money banks
A Onobrakpeya, A Mac-Attama - Open Access International Journal of …, 2017 - oaijse.com
Developments of digital technologies have made it imperative for companies to have a
rethink on how they conduct their business since consumer's adoption of digital …
rethink on how they conduct their business since consumer's adoption of digital …
Kids and branding in a digital world
B Gunter - Kids and branding in a digital world, 2015 - manchesterhive.com
Children are born into a world surrounded by commodities and services that cater to their
every need. This world of consumerism plies them with multiple choices in terms of what to …
every need. This world of consumerism plies them with multiple choices in terms of what to …
[PDF][PDF] The Impact of Digital Communication on Online Purchasing Behavior among Indonesian Millennials: A Case Study of Tokopedia
The development of information technology has brought marketing transformation to
digitalization. Digital technology has the most significant impact on communication …
digitalization. Digital technology has the most significant impact on communication …
[PDF][PDF] Effectiveness of digital marketing in education: An insight into consumer perceptions
The media consumption in India has gone through several unruly variations. Statistics reveal
that we currently have over 350 million internet users in the country and about 80% of the …
that we currently have over 350 million internet users in the country and about 80% of the …