Purpose: The purpose of the study is to determine the influence of brand image on brand
relationships (brand satisfaction, brand trust and brand attachment), and the impact of these …

The purpose of this study was to analyze the effect of brand experience and perceived
quality on brand loyalty mediated by brand trust (Empirical Study: Mixed Consumers in …

Firms need help retaining and attracting new customers in the prevailing competitive era.
Therefore, besides other strategies, they have started using social media influencers to …

This research aims to determine the influence of brand trust and brand commitment on the
brand loyalty of Eiger in Surabaya City. The research method used is quantitative. The …

The purpose of this article is to determine the effect of brand trust and institutional
commitment on students 'loyalty in Lagos-owned Universities. The study explored …