This paper reviews theoretical and empirical evidence relating to the effectiveness of fear
(threat) appeals in improving driver safety. The results of the review highlight the mixed and …

Objective: Driver fatigue accounts for 10–40% of road crashes and is a critical area for public
health. As other major road safety issues are more successfully managed, driver fatigue …

4.1 Tyre tread depth 4.2 Studded tyres 4.3 Antilock braking systems (ABS) and disc brakes
4.4 High-mounted stop lamps 4.5 Daytime running lights for cars 4.6 Daytime running lights …

This study re-evaluated the effectiveness of the anti-drink driving and anti-speeding
enforcement and publicity campaigns implemented in the Australian State of Victoria which …

This paper examines the effects of fear arousal and perceived efficacy on the acceptance
and rejection of road safety advertising messages that are typical in Australia and New …

Aim This paper examines appeal to fear in general: its perceived positive aspects, its
negative characteristics, its appropriate as well as its fallacious use. Background Appeal to …

The role of deterrence in economics focuses primarily on changing the individual's
perceived expected cost of engaging in an illegal activity and the primary impetus of …

Introduction The threat of application of legal sanctions remains the prominent approach to
reduce the prevalence of drink driving in a vast array of motoring jurisdictions. However …

Unsafe food-handling practices in the home are linked with foodborne illnesses that
represent sizable costs on the US healthcare industry and welfare losses to households …

Twelve (12) road safety television commercials (TVCs) ranging in production costs from
A15000to A250 000 (current prices) were evaluated using standard advertising pre-test …