Culturally based products and businesses have become increasingly common, drawing
attention to artisan entrepreneurship. A small number of studies have comprehensively …

The port sector encompasses businesses and institutions that manage the transport of cargo
through maritime means. This sector is responsible for the transportation of vehicles …

Comprising the largest population cohort on this planet, Gen Z presents a future-oriented
consumer segment driven by climate change and food. This study sought to investigate Gen …

Purpose Total productive maintenance consists of strategies and procedures that aim to
guarantee the entire functioning of machines in a production process so that production is …

Purpose This research is conducted in the context of beauty salons in India, to investigate
how enhanced perceived acceptance in interpersonal relationships through consuming …

Purpose The study aims to investigate the impact of social media influencer information
overload (SMIIO) on customer purchase avoidance through mediation of customer confusion …

Purpose Heightened public concerns for the global environment due to human
overexploitation have given rise to many green product initiatives by businesses. Green …

Extant literature suggests that personal values influence consumers' choice, intention, and
preference for sustainable and environment‐friendly products. By adopting a replicative and …

Purpose The purpose of this study is to critically review consumer knowledge in marketing
and propose a future research agenda. Despite the many works that have examined this …

Ethical consumption is considered one of the key issues of the early twenty‐first century, and
the demand for natural and chemical‐free products has continued to grow. This study aims …