F Kropp, AM Lavack, DH Silvera - International Marketing Review, 2005 - emerald.com
Purpose–This cross‐cultural study examines inter‐relationships between values (using the list of values), collective self‐esteem (CSE), and consumer susceptibility to interpersonal …
While the role of culture as an influence on consumer behaviour and product/service choice has long been acknowledged, the current literature in marketing offers an incomplete …
A DUMITRESCU - FAIMA Business & Management Journal, 2024 - search.ebscohost.com
The marketer and the product manager are always looking for means to make the product they are developing more suitable to the consumer's needs, wishes and expectations. Some …
Pomimo rosnącej siły klienta i faktu, iż jest on w stanie wpływać na rodzaj aktywności marketingowych, które proponuje organizacja, wciąż popełnia on szereg błędów …
Decision-making, one process, many theories: a multidisciplinary literature review. How individual and environmental factors interact and influence the effectiveness of strategic …
The subject of personal-oriented values has been a frequent topic of research and discourse in the field of social sciences for many years. Personal-oriented values are enduring beliefs …
All materials contained within the thesis, including without limitation text, logos, icons, photographs and all other artwork, is copyright material of Universiti Putra Malaysia unless …
There are numerous notions about the aims of education and these different perspectives often lead to confusion and conflict. The purpose of this thesis is to step back from these …