Given the increasingly grave environmental crisis, governments and organizations
frequently initiate sustainability interventions to encourage sustainable behavior in …

This article presents a hybrid literature review on the relationship between motherhood and
consumption, encompassing academic research in Business, Management, and Cultural …

Studies on affect and affective atmospheres have been a topic of increasing interest in
marketing, particularly in the management of consumption and retail spaces where service …

This study explores how reflexivity contributes to the continuation of value creation for
consumers throughout consumption journeys. Reflexivity is awareness of the self within the …

“Enabled theorizing” is a common practice in marketing scholarship. Nevertheless, this
practice has recently been criticized for constraining the creation of novel theory. To …

Stigma, as a process of shame, fosters social exclusion and diminishes bodily competences.
Thus, stigmatized consumers often turn to the marketplace for respite. Based on an …

A number of concepts and concerns from cultural sociology were thrown out as babies with
the bathwater when the sociological study of consumption became dominated by the use of …

The study aims to synthesize four decades of research on emotions in marketing by delving
into the specifics of who, where, how, what and when. Using quantitative and qualitative …

Despite consumer concern for sustainability, avoiding plastic packaging, particularly in food
shopping, is difficult due to its pervasiveness and usefulness. Yet achieving changes in …

Marketing scholarship has commonly demonstrated how consumers assemble heroic
identities as a means to facilitate forms of empowerment and emancipatory consumption …