An increasing number of companies are using Cause-related Marketing (CrM) to fund-raise
in support of disaster risk reduction (DRR) activities. This study presents a comparative …

South African brands use different strategies, such as cause marketing (CM), to establish
connections with their stakeholders. In CM, a for-profit organisation supports a non-profit …

Cause related marketing describes an activity in which contributions are made to selected
charities in response to customers' purchases. In South Africa, the number of causes …

An increasing number of firms are currently adopting cause-related marketing (CrM)
campaigns through promoting disaster-related causes. This trend is confirmed within the …

Disasters may generate several negative effects. According to the Munich RE, economic
losses from internationally reported disasters have increased steadily since 1990, reaching …

Cause-related marketing is a common business practice that aims to align strategic goals of
a for-profit company with the social needs of the stakeholders and occurs most frequently …

This research is an exploration of how customer engagement, through the possibility of
choosing the structural elements of a Cause-Related Marketing (CRM) campaign, could …