Purpose The paper's main goal is to examine the relationship between the video marketing
of financial technologies (Fintechs) and their vulnerable website customers' brand …

Purpose This study aims to systematically review the literature on digital consumers'
decision-making in the banking, financial services and insurance (BFSI) sector and …

Purpose This research aims to determine to what extent corporate social responsibility
(CSR) actions developed by bank entities in Spain improve the vulnerable customers' …

The paper addresses the consumer's behaviour toward banking services, outlining the need
to deepen and complete a financial-banking education. The purpose of the study is to …

Purpose The purpose of this study was to explore the concept of distrust of traditional
banking institutions as a factor that can explain the choice to remain unbanked in a …

Purpose Unbanked status in the United States varies across the population, but the
phenomenon of being unbanked tends to be more pronounced for Black households. This …

Purpose This paper examines the relationships between bank switching and both customer
vulnerability and consumer-oriented policies (financial education and disclosure practices) …

In this research, the authors conduct a psychographic segmentation analysis within the
Canadian banking context to identify segments at risk of marginalization during the digital …

This study aims to construct and validate a conceptual model for assessing online brand
experience (OBE) in the rapidly evolving Indian neobanking sector. By leveraging a …

The purpose of the study was to explore core factors that impact digitalization as a strategic
agility tool to increase financial inclusion in the unbanked and underbanked populations in …