Service quality evaluation in internal healthcare service chains
C Hollis - 2006 - eprints.qut.edu.au
Measurement of quality is an important area within the services sector. To date, most
attempts at measurement have focussed on how external clients perceive the quality of …
attempts at measurement have focussed on how external clients perceive the quality of …
Characteristics of the Salesforce in the US Health‐care Service Industry: A Comparative Study of Selling Professional Services
MR Bowers, TL Powers, PD Spencer - Journal of Services Marketing, 1994 - emerald.com
Describes the job of selling health‐care services and compares it totraditional types of sales
positions. Providing such a comparison maystimulate marketing managers in other service …
positions. Providing such a comparison maystimulate marketing managers in other service …
Challenges and opportunities for personal selling
TL Powers, MR Bowers - Marketing Health Services, 1992 - search.proquest.com
A survey of health care administrators was conducted to determine the problems and
opportunities that administrators are finding in implementing personal selling activities in …
opportunities that administrators are finding in implementing personal selling activities in …
Developing a Scale to Measure Hospital Sales Orientation
DA Sumrall, N Eyuboglu… - Marketing Health …, 1991 - search.proquest.com
A sales-oriented hospital is defined as one in which actions are consistent with the
development and maintenance of a sales program adequate for its needs. A study of 136 …
development and maintenance of a sales program adequate for its needs. A study of 136 …