Marketing research on LGBTQ+ people has increased over the past two decades, entering
mainstream marketing discourse–aligning with greater societal acceptance. This paper …

During a roundtable discussion at the 2022 GENMAC Conference, a group of researchers
specializing in religiosity and spiritual consumption, using examples from their own …

Unfortunately, though we are seeing more acceptance/tolerance in society, Rainbow
communities/LGBTQIA+ community continue to be marginalised and discriminated against …

This study explores how LGBTQ identities and expressions evolve across generations,
emphasizing the impact of sociocultural dynamics. It introduces the concept of “Genderation” …

In this editorial we outline why a call for more inclusive, conscientious approaches to
studying gender/sex/ual diversity and intersectional identities is needed, and how the …

Method Following the feminist mantra that the personal is political, the authors have been on
a decade-long material and discursive crusade to enact bisexuality inclusion and …

This commentary chapter is written in the constructively critical spirit of Bettany's (2016) final
chapter in the Assembling Consumption edited volume, which drew feminist material …

In this research, we apply theories from the sociology of sexuality–namely sexual scripts
theory and sexual subjectivity–feminist gerontology, and consumer culture theory to …

The research conducted within the framework of art marketing and the art-society
relationship focuses on the objectification of women and their use as a kitsch element in the …

The purpose of this chapter is to advance transformative consumer research (TCR) on
consumer sexual well-being. We do so by introducing the World Health Organization's …