The purpose of this article is to present a systematic review of the extensive research that
has been conducted on the conceptualization of perceived value. The major conclusions of …

Despite a large body of research, country-of-origin effects are still poorly understood.
Combining the strengths of a narrative review with those of a quantitative meta-analysis, our …

Consumers have traditionally made purchase decisions at the store shelf, giving institutional
brick-and-mortar retailers great power to learn about and influence behaviors and …

This study was designed to examine how to form well-being perception in the senior tourism
industry. More specifically, this study proposed (1) the casual relationships between four …

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer
Satisfaction, this is the definitive text on the meaning, causes, and consequences of …

The present article alleviates the often-cited ambiguity of the value concept by proposing
that value research consists of two main streams: value creation processes and value …

Grounded on fundamental marketing principles, the concept of customer value has been
revisited and refined by academicians and practitioners for the last 30 years. However …

Evidence from past research and insights from an exploratory investigation are combined in
a conceptual model that defines and relates price, perceived quality, and perceived value …

Consumer researchers' growing interest in consumer experiences has revealed that many
consumption activities produce both hedonic and utilitarian outcomes. Thus, there is an …

Quality of service is becoming an increasingly important differentiator among competing
businesses in the retail sector. Development and potential applications are described of a …