This article investigates the development and current state of pricing strategy research by
undertaking a content analysis of 515 articles published in leading academic journals …

In the past two decades, pricing research has paid increasing attention to instances where a
product's price is divided into a base price and one or more mandatory surcharges, a …

Purpose The purpose of this paper is to investigate the effect of a dimension of logistics
service quality (delivery time) interacting with shipping charges and purchase importance on …

The present research investigates how purchase motives (hedonic vs. utilitarian) influence
the effectiveness of partitioned versus combined pricing. Across four studies, we find that …

This article introduces the emergency purchasing situation (EPS) as a distinct buying
context. EPSs stem from an unexpected event (unanticipated need or timing of a need), as …

Vaccines play a crucial role in improving global public health, with the ability to stem the
spread of infectious diseases and the potential to eradicate them completely. Compared with …

Firms increasingly employ global and local consumer culture positioning strategies
(GCCP/LCCP), but understanding of the drivers that underlie consumer responses to such …

Behavioral pricing extends traditional price theory by exploring consumers' reactions to
prices from a psychological perspective. With the constant and substantial evolution of this …

Partitioned pricing (PP) has received increased attention in both managerial practice and
academic literature. The fragmented nature of existing research, terminological and …

Aside from marketing information on traditional room rates, hotels and online travel agents
(OTAs) are trying a new pricing technique based on the attributes of guestrooms. This …