The study sought to explore the impact of generic strategies on competitive advantage in the
medical training colleges in Kenya. The research was guided by the Dynamic capabilities …

It is widely acknowledged that Kenya has made steady advances in the administration of
public procurement and supply chain processes over the last 15 years. The procurement Act …

Competitive advantage refers to the benefits that firms accrue from unique combination of
possessions to outperform competitors. To build competitive advantage as a gateway to …

In the existing scientific and methodological literature, at the theoretical level of scientific
research, and based on the experience of developed countries (during practical studies) …

This paper aims to examine the effect of strategic leadership, resource allocation,
information technology, customer focus, and differentiation on the performance of …

Effective cost control is essential for achieving the targeted cost, a critical aspect of cost
leadership. For instance, Walmart, a global retail giant, emphasizes its commitment to low …

The strategy improves the business capability and ignite innovation. Additionally, it is an
engine for the business growth and financial sustainability. The covid-19 Challenges have …

The Kenyan sugar industry suffers from poor performance linked to corruption,
mismanagement, reduced cane production, overreliance on imports and growing long …

After data was collected, a descriptive and multiple regression analysis were conducted to
facilitate interpretation of the findings. This chapter presents the results of data analysis with …

The research aimed to determine how the performance of fashion companies affects generic
strategies. Descriptive research methods were used to address the issue at hand as they …