This is content analysis of political advertising during Nigeria's 2015 general election with a
view to ascertaining the following: The extent to which the ads fanned religious sentiments …

This study aims to determine the beliefs about advertising of two controversial products,
namely political parties and sexual diseases prevention. The theory of reasoned action was …

Since the controversies surrounding the 2008 and 2013 Malaysian general elections due to
the rising Opposition, social media networks have played a vital role in conveying political …

ABSTRACT The recent General Election in Malaysia has seen the opposition alliance form
the government for the first time in its history. The tsunami that changed the country's political …

Political advertisements have now become common in South Africa. This chapter discusses
the political campaign advertisement officially perceived to be negative and banned. During …

The 2019 general elections in Nigeria gulped the sum of N189 billion Naira, with 73
presidential candidates, 91 registered political parties, 1,088 governorship candidates who …

The investigation of the language variety used in Malaysian radio advertisements is rarely a
focus of research in Malaysia. Moreover, Malaysian English is not well-defined enough to be …

Hence at the beginning of the twenty-first-century we find an emphasis in the industry on
advertising's effectiveness, and that concept it also introduced through this study, other part …