Research studies on brand transgression (BT), service failure and recovery (SFR), and
product-harm crisis (PHC) appear to have a common focus, yet the three streams developed …

This study investigates important questions for any emerging high-technology firm
attempting to obtain funding: Does the design of the presentation and the perceived passion …

Purpose This paper aims to examine the role of brand attachment as a relevant construct in
customers' evaluation after they face a service failure which impacts future consumer …

The development of the consumer–brand relationship is crucial for brands as it reflects how
well a consumer is emotionally connected with the brand. However, due to unacceptable …

This research suggests that consumer emotional intelligence (CEI) is an important construct
in explaining why some consumers react destructively to conflicts in consumer-brand …

Purpose With the aim of developing a better understanding of why some consumers still
excuse corporate brands that engage in transgressions, this study tests whether extrinsically …

The study seeks to establish the role of relationship marketing orientation of banks and
customer attributions of the transgression in customers' continuance intentions and loyalty …

This study examines the moderating role of consumers' attachment anxiety and attachment
avoidance, on the relationship between recovery satisfaction and their behavior after service …

Günümüzde firmalar ürünlerinin ve hizmetlerinin tutundurulması için sosyal medya (SM)
ünlüleri ile iş birliği yapmakta ve bu uygulama fenomen pazarlaması olarak …

“It is when we enter the realm of differentiation that the metaphor of brand personality
becomes extremely valuable. But it all develops naturally from the idea of consistency and …