Mobile marketing, which involves two-or multi-way communication and promotion of an offer
between a firm and its customers using the mobile, a term that refers to the mobile medium …

Mobile marketing refers to the two-or multi-way communication and promotion of an offer
between a firm and its customers using a mobile medium, device, or technology. We present …

Due to the emergence of Web 2.0 and consequently the increased use of social media, this
study aims to explore the role of social media in changing the behavior of tourists and the …

We propose a model linking consumer characteristics (consumer susceptibility to
interpersonal influence and Internet shopping experience), attitude toward online reviews …

In the globalized industry of online travel agencies, it is well known that providing culturally
customized reviews can attract more customers by sharing similarity-oriented experiences …

Internet technology keeps transforming the nature and processes of organizational goals
because of its capacity to assist and enhance operational and managerial performance in …

Despite the gravitation toward Internet banking research in the information systems and
information technology literature, scholars and practitioners, particularly in emerging and …

Researchers have long pondered on the online banking transaction adoption. Some of
these studies focus primarily on the motivating factors that affect customers' intention to …

There is growing interest among academics and managers in B2B electronic commerce (e-
commerce). Broadly speaking B2B e-commerce is commerce between companies over an …

The internet offers international marketers a platter full of promises. It can be leveraged to
save costs and time and generate revenues. Customers previously outside the marketer's …