All successful marketing strategies in sport or events must take into account the complex
behaviour of consumers. This book offers a complete introduction to consumer behaviour in …

Background Mothers with young children in Australia have significantly low rates of
participation in physical activity and sport. This is potentially due to the postpartum transition …

In equestrian sport, women are popularly thought to compete on equal terms with men. This
ideal has been critiqued by studies documenting how women's participation is impacted by …

This chapter is focused on the barriers that can prevent consumers from engaging with
sports. The factors that constrain people from being fans of sport, or participants in sport, are …

Background: Mothers with young children in Australia have significantly low rates of
participation in physical activity and sport. This is potentially due to the postpartum transition …