A survey on sentiment analysis methods, applications, and challenges

M Wankhade, ACS Rao, C Kulkarni - Artificial Intelligence Review, 2022 - Springer
The rapid growth of Internet-based applications, such as social media platforms and blogs,
has resulted in comments and reviews concerning day-to-day activities. Sentiment analysis …

Machine learning in marketing: A literature review, conceptual framework, and research agenda

EWT Ngai, Y Wu - Journal of Business Research, 2022 - Elsevier
In recent years, machine learning (ML) and artificial intelligence (AI) have attracted
considerable attention in different industry sectors, including marketing. ML and AI hold …

Improving sentiment analysis for social media applications using an ensemble deep learning language model

A Alsayat - Arabian Journal for Science and Engineering, 2022 - Springer
As data grow rapidly on social media by users' contributions, specially with the recent
coronavirus pandemic, the need to acquire knowledge of their behaviors is in high demand …

[HTML][HTML] Sentiment analysis algorithms and applications: A survey

W Medhat, A Hassan, H Korashy - Ain Shams engineering journal, 2014 - Elsevier
Sentiment Analysis (SA) is an ongoing field of research in text mining field. SA is the
computational treatment of opinions, sentiments and subjectivity of text. This survey paper …

[PDF][PDF] Approaches, tools and applications for sentiment analysis implementation

D Alessia, F Ferri, P Grifoni, T Guzzo - International Journal of Computer …, 2015 - Citeseer
The paper gives an overview of the different sentiment classification approaches and tools
used for sentiment analysis. Starting from this overview the paper provides a classification of …

[PDF][PDF] Sentiment analysis and opinion mining: a survey

G Vinodhini, RM Chandrasekaran - International Journal, 2012 - researchgate.net
Due to the sheer volume of opinion rich web resources such as discussion forum, review
sites, blogs and news corpora available in digital form, much of the current research is …

[HTML][HTML] Identifying machine learning techniques for classification of target advertising

JA Choi, K Lim - ICT Express, 2020 - Elsevier
There have been numerous applications of artificial intelligence (AI) technologies to online
advertising, especially to optimize the reach of target audiences. Previous studies show that …

Sentiment analysis of customer product reviews using machine learning

Z Singla, S Randhawa, S Jain - 2017 international conference …, 2017 - ieeexplore.ieee.org
Today, digital reviews play a pivotal role in enhancing global communications among
consumers and influencing consumer buying patterns. E-commerce giants like Amazon …

Mining and classifying customer reviews: a survey

L Subhashini, Y Li, J Zhang, AS Atukorale… - Artificial Intelligence …, 2021 - Springer
With the increasing number of customer reviews on the Web, there is a growing need for
effective methods to retrieve valuable information hidden in these reviews, as sellers need to …

Consumer attitudes towards bloggers and paid blog advertisements: what's new?

P van Esch, D Arli, J Castner, N Talukdar… - … Intelligence & Planning, 2018 - emerald.com
Purpose Reports show that 6.77 m people published blogs on blogging websites and more
than 12m people write blogs using their social network. However, few studies have explored …