EWT Ngai, Y Wu - Journal of Business Research, 2022 - Elsevier
In recent years, machine learning (ML) and artificial intelligence (AI) have attracted considerable attention in different industry sectors, including marketing. ML and AI hold …
A Alsayat - Arabian Journal for Science and Engineering, 2022 - Springer
As data grow rapidly on social media by users' contributions, specially with the recent coronavirus pandemic, the need to acquire knowledge of their behaviors is in high demand …
W Medhat, A Hassan, H Korashy - Ain Shams engineering journal, 2014 - Elsevier
Sentiment Analysis (SA) is an ongoing field of research in text mining field. SA is the computational treatment of opinions, sentiments and subjectivity of text. This survey paper …
The paper gives an overview of the different sentiment classification approaches and tools used for sentiment analysis. Starting from this overview the paper provides a classification of …
Due to the sheer volume of opinion rich web resources such as discussion forum, review sites, blogs and news corpora available in digital form, much of the current research is …
There have been numerous applications of artificial intelligence (AI) technologies to online advertising, especially to optimize the reach of target audiences. Previous studies show that …
Z Singla, S Randhawa, S Jain - 2017 international conference …, 2017 - ieeexplore.ieee.org
Today, digital reviews play a pivotal role in enhancing global communications among consumers and influencing consumer buying patterns. E-commerce giants like Amazon …
With the increasing number of customer reviews on the Web, there is a growing need for effective methods to retrieve valuable information hidden in these reviews, as sellers need to …
Purpose Reports show that 6.77 m people published blogs on blogging websites and more than 12m people write blogs using their social network. However, few studies have explored …