Images of food constitute salient visual stimuli in the mind of the consumer. They are
capable of promoting both feelings of hunger and the desire for food. It should not, then …

The visual aspects of packaging design (think here of color and form, or image mold) are
critical to the success or failure of many of the products on the supermarket shelf. While a …

Transparency in product packaging is appearing more frequently in the food/drink
marketplace. That said, relatively little is known about the impact of seeing the food/drink …

This review aims to tackle the challenge of understanding how visual design cues can affect
behavioural outcomes in a food context. The review answers two key questions:(1) What are …

This exploratory pilot study analyzes the influence of organic labeling on the sensory
perception of wine, assessing not only overall hedonic rating but specific experiences of …

The purpose of this paper is to examine the traditional 'contain–protect–communicate–
facilitate convenience'model of the main packaging functions, to revise each component of it …

Designers and marketing managers often agree that visual codes, in terms of product and
package design, typify certain product categories. These “category‐based visual codes” …

A growing body of experimental research now demonstrates that neurologically normal
individuals associate different taste qualities with design features such as curvature …

Two experiments designed to investigate how the shape and colour of packaging, and
product category, conjointly impact consumers' product and packaging expectations are …

In this paper we investigate consumers' emotional responses to food packaging. More
specifically, we use self-report and physiological measures to jointly assess emotional …