Customer-based psychology branding

MR Jamaluddin, MH Hanafiah, MI Zulkifly - Procedia-Social and Behavioral …, 2013 - Elsevier
Brand has been proven to match with human characteristics, lifestyles and preferences.
However the relationship between brand and psychological element received little attention …

The role and activities of Malay housewives and their influence on housing design preferences

M Yuhaniz, MM Jusan - Procedia-Social and Behavioral Sciences, 2016 - Elsevier
Previous studies suggest that home activities of housewives affect house design
significantly. This paper aims at identifying roles and household activities of Malay …

[PDF][PDF] Factors Influencing Customer's Return Patronage To Café In Klang Valley

HY Hui, HK Lau, YY Ng - 2014 - eprints.utar.edu.my
The current research study is done as a part of the fulfillment of the requirement of course of
Bachelor of International Business under Faculty of Accountancy and Management in …

[引用][C] Factors influencing purchase intention in personal banking: direct and indirect effects

NBM DIN - 2014