Using compositional and Dirichlet models for market share regression
J Morais, C Thomas-Agnan… - Journal of Applied Statistics, 2018 - Taylor & Francis
When the aim is to model market shares, the marketing literature proposes some regression
models which can be qualified as attraction models. They are generally derived from an …
models which can be qualified as attraction models. They are generally derived from an …
A tour of regression models for explaining shares
This paper aims to present and compare statistical modeling methods adapted for shares as
dependent variables. Shares are characterized by the following constraints: positivity and …
dependent variables. Shares are characterized by the following constraints: positivity and …
Impact of media investments on brands' market shares: a compositional data analysis approach
J Morais - 2017 - hal.science
The aim of this CIFRE thesis, realized with the market research institute BVA in collaboration
with the automobile manufacturer Renault, is to build a model in order to measure the impact …
with the automobile manufacturer Renault, is to build a model in order to measure the impact …
Exploring land use prediction errors from area frame survey data
We consider the problem of areal level land use classification from the information provided
by point level databases such as the area frame surveys (American NRI survey, EUROSTAT …
by point level databases such as the area frame surveys (American NRI survey, EUROSTAT …