Effectiveness of nutritional information in increasing demand for enriched yoghurt among poor households in Kenya: Implications for agribusiness marketing strategies

DL Ortega, V Caputo, M Maredia - Agribusiness, 2023 - Wiley Online Library
The yoghurt market represents one of the most dynamic consumer segments in Kenya's
dairy industry. Product innovation like yoghurt enriched with nutrients is increasingly …

Development of omega-3 fortified stirred yoghurt with enhanced sensory and oxidative qualities through the addition of fish oil nanoemulsion and fruits

DS Shanuke, E Edirisinghe, R Marapana… - … Journal of Food …, 2025 - academic.oup.com
The application of fish oil as a source of omega-3 in food fortification is limited due to its
undesirable strong flavours, odour and susceptibility to rapid oxidation. This study aimed to …

Econometric analysis of consumers' preference heterogeneity for yoghurt and ice cream products in Tanzania: A latent class model and mixed logit model

ML Kadigi, D Philip, GI Mlay, NS Mdoe - Heliyon, 2024 - cell.com
In Tanzania, a growing upper and middle classes, particularly among urbanites, exhibit
distinct preferences for higher-quality processed foods, including dairy products. This study …

Understanding the nexus between forest dependence and willingness to pay for forest conservation: case of forest dependent households in Kenya

E Waruingi, J Ateka, R Mbeche… - Forestry Economics …, 2022 - emerald.com
Purpose Forests support human livelihoods and mitigate against climate change, yet they
are at a risk of irreversible loss due to high degradation rates. The success of forest …

Comparing farmers' willingness to pay with costs of clean sweet potato seed multiplication in Kenya

CW Mwangi, J Ateka, R Mbeche, L Oyugi, E Ateka - Food Security, 2022 - Springer
The production of sweet potato has the potential to address food insecurity and malnutrition
in the context of climate change. However, sustainable production of sweet potato is …

To sell or store? Assessing smallholder farmers' willingness to pay for potato cold storage in Kenya

JM Ateka, R Mbeche - Food and Energy Security, 2023 - Wiley Online Library
Storage of food commodities for some time after harvest can play an important role in
alleviating the downside of price fluctuations in developing countries. While storage can …

Yoghurts: An Empirical Survey

D Chatzoudes, D Ioakeimidou… - … Growth, Prosperity and …, 2024 - books.google.com
Functional foods are foods that have been enriched or fortified with addi-tional nutrients or
bioactive compounds that are believed to provide health benefits beyond their basic …

Examining the Intention of Greek Consumers to Purchase Functional Yoghurts: An Empirical Survey

D Chatzoudes, D Ioakeimidou… - … Conference Economies of …, 2023 - Springer
Functional foods are foods that have been enriched or fortified with additional nutrients or
bioactive compounds that are believed to provide health benefits beyond their basic …

[PDF][PDF] Consumer Attitudes and Choice of Agrochemicals Among Smallholder Farmers in Machakos County

IN Nyadieka - 2023 - erepository.uonbi.ac.ke
To have a handle on what motivates consumers to make certain purchases, it is crucial to
understand the relationship between consumer attitudes and choice. Eagly and Chaiken …