N Ahmad, A Omar, T Ramayah - Business strategy series, 2010 - emerald.com
Purpose–The purpose of this paper is to discuss the issues involved in understanding the buying behavior of Malaysian consumers, particularly in the online shopping context in …
RA Wilis, A Nurwulandari - Jurnal Ilmiah Manajemen, Ekonomi …, 2020 - journal.stiemb.ac.id
This study aims to analyze the effect of E-Service Quality, E-Trust, Price, Brand Image to the E-Satisfaction, and E-Loyalty of Online Travel Agent Traveloka. This research method uses a …
CL Hsu, JCC Lin - Electronic commerce research and applications, 2015 - Elsevier
While many reports predict huge growth potential for the mobile application (app) market, little is known about user intention to purchase paid apps. This study amends the …
The Laos aviation market has experienced rapid growth over the last decade and the industry has become an important driver contributing to the country's economic growth. This …
Y Lee, O Kwon - Electronic Commerce research and applications, 2011 - Elsevier
To date, plenty of theories, such as the expectation–confirmation model (ECM), have been proposed to explain why and how consumers are motivated to continue to use web-based …
K Choi, Y Wang, B Sparks - Journal of Travel & Tourism Marketing, 2019 - Taylor & Francis
This study examines the factors that influence the continued use intention of mobile apps designed for travel-related purposes. Interviews with 22 individuals provided data for …
E Moriuchi, I Takahashi - Australasian Marketing Journal, 2016 - journals.sagepub.com
Japanese consumers are changing their consumption patterns, following those of the Europeans and Americans (Salsberg, 2010). Generally known to be brand and quality …
OS Ting, MSM Ariff, N Zakuan… - IOP Conference …, 2016 - iopscience.iop.org
The growing usage of internet and online shopping in Malaysia presents a huge prospect in e-commerce market, specifically for B2C segment. As a result, electronic service quality (e …
SH Kim, JH Bae, HM Jeon - Sustainability, 2019 - mdpi.com
This study aims to analyze the antecedent factors affecting continuous intention to use online to offline (O2O) accommodation app services and empirically verify them by applying …