Purpose The paper aims to explore how companies communicate their heritage by drawing
on heritage marketing and corporate communications literature and mapping the corporate …

Understanding the dimensions of athlete brand authenticity Page 1 - 1 - This work is licensed
under a Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0) …

In the era of the Internet and networking, stakeholders increasingly acquire power by
influencing brand value and meanings. However, this does not imply that marketing …

Building on attribution theory, the study proposes that consumers' extrinsic attributions
towards femvertising mediates the relationship between perceived authenticity of …

Internet memes—mutant, user-generated content—are among the preferred vehicles of
communication in the Web 2.0 environment. They have made it possible to assimilate those …

The general objective of the study is to determine the effect of branding in the Ghanaian
telecommunication companies on consumers' buying behavior within the Kumasi metropolis …

COMPRENSIÓN DE LAS DIMENSIONES DE LA AUTENTICIDAD DE LA MARCA DE LOS
DEPORTISTAS Page 1 -1 - This work is licensed under a Attribution-NonCommercial-ShareAlike …

UNIVERSITY OF FLORIDA THESIS OR DISSERTATION FORMATTING TEMPLATE Page 1
PRESERVING HISTORIC INTERIORS: FASHIONING HISTORY AND TASTE IN NEW YORK CITY …

Cool has long been an elusive, and yet, attractive target for brands. Many brands in the
streetwear/sportswear industry seek to be seen as cool, yet few achieve this goal. Even for …

L'elaborato si divide in due macro-sezioni: nella prima parte vengono analizzate, tramite la
metodologia della literature review, i principali approcci e le criticità che si presentano nel …